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NARC Collaborates with Switch Communication to Promote m-Agriculture

Pakistan NARC and Switch Communication Pvt. Ltd has signed a Memorandum of Understanding (MoU) on 2nd June, 2016 in order to help farmers and farming in Pakistan. Dr. Nadeem Amjad Chairman PARC chaired the ceremony whereas Secretory PARC Mr. Muhammad Tariq & CEO Switch Communication Mr. Ibrar Khan signed the MoU. Other officials who attended this ceremony include the Director General PR, Protocol PARC Mr. Sardar Ghulam Mustafa, Director MIS PARC Mr. Amanullah, Director National Coordination Mr. Falak Naz, Director VAS Switch Communication Mr. Khizer Alam and Manager VAS Switch Communication Mr. Ahsan Tanweer.

Switch Communication Pvt. Ltd. is a Value Added Service/Telecom Solution Provider company, which has created a platform for farmers which would be accessible over the Telecom Medium by every farmer of Pakistan. Mobilink is the preferred telecom partner of Switch Communication Pvt. Ltd to promote “Ba Khabar Kisaan” project to the farmers. Mobilink has also signed an MoU with Switch Communication in this regard.

Bakhabar kisaan aims at improving the Pakistan’s Agriculture via technology. It aims at improvement of yield, ultimately leading to a prosperous farmer hence a better economy. By the help of this platform farmers will have access to the latest farming techniques, cures of diseases, amount of fertilizer to be used for a specific crop and every information which is required by farmers to increase the yield and profitability. PNARC has taken a very bold step for helping farmers in increasing their yield, reducing their expenses and overheads. This service will surely help Pakistan in the field of agriculture.

No doubt, such initiatives are pertinent for the development of agriculture sector and such technological intervention will help farmers to greater extent.


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